The advent of modern technologies has blurred the lines between ERP and CRM. And even though most consider CRM to fall under the ERP umbrella, the two concepts remain distinctly different.
One is focused on the enterprise itself, while the other is all about the customers.
Still, smaller organizations often prefer to go with a customer relationship management solution, with the aim of improving sales. While larger businesses almost always opt for an enterprise resource planning solution to streamline their processes.
This video, aptly titled ERP Vs CRM, is a richly produced short clip that aims to distinguish between the two concepts. And it does a pretty good job at explaining the differences.
Give it a quick watch:
As revealed, ERP and CRM are two of the most important pieces of the corporate puzzle of today.
However, while ERP plans the resources of an organization, while managing the chaos happening around the company processes, CRM builds better relations with customers, with the ultimate aim of improving sales.
At the end of the day, as illustrated, a smaller business with fewer divisions may be best served with a CRM platform, while ERP may be a necessity for a larger setup.